MUMBAI, India, July 15, 2010 – In excess of 25,000 sales bookings registered since its launch in March, the Ford Figo has cemented its reputation as one of India’s most in demand new cars . “Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo’s amazing increase and rise in fame among Indian customers ,” said Michael Boneham, president and managing director, Ford India. “Figo’s success has exceeded expectations in terms of sales and target markets. Our introductory compact car launch is being very well welcomed by a wide range of consumers and this reply has been helful in our efforts to capture market share.” Targeting more than seventy percent of India’s prospective new automobile buyers, the well liked Figo has helped drive growth in all markets (Tier I, II and III) across India.
During the half year, 2010 , Ford sales volume, on a year-to-year basis, doubled in Tier 1 markets including Mumbai (234%); Chennai (279%) and Delhi and the NCR region (223%). In terms of regional sales, there was a similar response – east (339%); west (277%), north (212%) and south (127%). huge gains – double, and in some cases , triple fold growth – were registered in Tier II markets such as Chandigarh, Ahmedabad, Pune, Kochi, Coimbatore, Indore, Bhopal and Jaipur and Tier III markets such as Dehradun, Trichy, Nashik, Aurangabad and Kanpur. In addition to strong internal demand, Ford India has also recently celebrated it first export order of 1,200 Ford Figos to Ford Motor Company in South Africa. Overall, the Figo has helped Ford India record more than double the volumes of 235% year-on-year in half year sales, selling a total of 32,755 automobiles compared to 13,897 units last year. Based on the number of queries recorded by dealers nationwide and showroom visitors, the coming half of the year looks equally promising .
Bought to you by Van Sales in association with Van Reviews and Ford Transit